The people behind the Soundz.
A founder, a board and a team who show up for this community year after year. This is the family that makes the music, the events and the mission possible.
Selena Taylor
Selena Taylor founded TaylorMade Soundz with a vision to transform everyday spaces into places where people experience culture, connection and creativity. She leads program development, community partnerships and organizational vision with a focus on youth empowerment and the arts.
Under her leadership, a grassroots effort has become a recognized 501(c)(3) preparing to hire its first staff and build a permanent home for culture in King County. Her warmth, drive and belief in community are the heartbeat of the organization.
The leaders guiding the work.
Our board brings governance, financial stewardship and deep community roots.
The people who make it happen.
Day to day, these are the hands and hearts behind every event and program.
Three decades of leadership, from Boeing to operations overseas to hospitality.
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Evelyn Anderson serves as VIP Coordinator, bringing more than three decades of experience to TaylorMade Soundz. A devoted mother, she carries the discipline, integrity and work ethic her parents passed down.
Her career began at 22 at Boeing as a soldering technician, then moved into military-supported operations overseas, including ten years in Iraq and ten in Afghanistan, where she was promoted within two months to lead a team of 480. Today she is Housekeeping Manager at Era Living's Aljoya Mercer Island, and she brings that same problem-solving, leadership and genuine care for people to every event.
A public relations force who has shared the bill with legends of soul and R&B.
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Crystal Allen is a respected public relations, music management and promotions professional across the Seattle and Tacoma region, known for compelling storytelling, strategic media placements and high-impact campaigns.
Her work spans collaborations with New Old School Fellas, the Overnite Success Band of Oregon and Promoter LG of Los Angeles, and she serves as Stage Manager for Soul Cafe on the Water. As a contributor to the Soul Cafe Awards she has shared the bill with The Temptations featuring Paul Williams Jr. and The Manhattans of Sonny Bivins, and she produced a sold-out New Year's Eve showcase with an all-female lineup.
A 17-year Army engineer who keeps every event running like clockwork.
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Thomas Martin serves as Logistics Manager, bringing decades of experience in leadership, operations and community service. A United States Army veteran, he served as an Engineer for 17 years, developing expertise in logistics, resource management and mission execution.
At TaylorMade Soundz he oversees logistical planning and operational support for community events, cultural programs and outreach, known for his attention to detail and grace under pressure. He is passionate about community engagement and creating experiences that bring people together.
Success is built through preparation, organization and a commitment to serving others.Thomas Martin
A Seattle media voice who has documented Soul Cafe from the very first night.
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Xclusively Elle, known as ElleXentric, serves as Media Coordinator, and she has been part of TaylorMade Soundz since the very first Soul Cafe. She documents, promotes and amplifies the voices of artists, entrepreneurs and community leaders.
A Seattle native with more than 20 years in performing arts and media, her background spans gospel music, musical theater, radio, podcasting, independent music and film. She hosted the international podcast Soulfood Sundays from 2016 to 2019, co-created Beat Street Divas during the pandemic and launched XEEX 97.4, an independent digital radio station that partnered with TaylorMade Soundz in 2025. As Media Coordinator she leads media coverage, artist interviews and digital storytelling that capture the heart of the mission.
A marketing strategist who has helped thousands of entrepreneurs grow online.
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Keysha LaShaun serves as Advertising & Marketing Director, leading marketing strategy, brand development, digital media and community engagement. Her work in online marketing, social media and video content expands the organization's reach and deepens its connections with artists, supporters and sponsors.
A respected strategist and community builder, she has helped thousands of aspiring entrepreneurs, especially women, use digital platforms to build businesses and grow their presence. At TaylorMade Soundz she develops marketing campaigns and creative storytelling that amplify the mission of transforming lives through arts, culture, education and community. A proud mother of two sons, she is committed to inspiring the next generation to lead boldly.
An internationally recognized performer who has shared stages with George Clinton and Macklemore.
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Tiffany Wilson serves as Artistic & Talent Director, an internationally recognized performer, songwriter, producer, mentor and arts educator whose career spans music, theater, live production and artistic development.
She has collaborated with George Clinton, Walter Becker, Nate Dogg and Macklemore, and her work has appeared on Soul Train and The Tonight Show with Jay Leno. In 2022 she founded Major Collab, a youth arts and mentorship initiative that gives emerging artists professional-level creative experience. At TaylorMade Soundz she leads the creative vision for performances, cultural programming and artist development.
Art has the power to connect, inspire and create lasting change. My mission is to help others discover that power within themselves.Tiffany Wilson
A lifelong Washingtonian and one of the voices of TaylorMade Soundz.
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David Jackson serves on the Media Team and as a Co-Host for TaylorMade Soundz, capturing, promoting and sharing the stories that show the organization's impact across the community. As one of the voices of TaylorMade Soundz, he brings energy, professionalism and authenticity to live events and keeps audiences engaged throughout each production.
A lifelong Washingtonian, David is an event host, writer, producer and media professional who uses storytelling to inspire, educate and connect people. As founder of Reign to Shine Entertainment he produces podcasts, documentaries, music projects and community-centered programming that amplify diverse voices, and he creates and hosts the Seattle Connected podcast, spotlighting local leaders, artists and entrepreneurs making a difference across the region. His documentary work includes Balance: More Than a Ballerina and Warrior Mindset, stories of perseverance, resilience and purpose.
Eugenia is a curator of experiences and environments.
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Eugenia Pierce serves as the VIP Hospitality Co-Coordinator for TaylorMade Soundz Productions & Events helps create a welcoming and memorable experience for artists, special guests, sponsors, and VIP attendees. With a heart for service and excellence, she oversees hospitality operations that reflect the organization's commitment to community, professionalism, and genuine care. Originally from Chicago, Illinois, Eugenia is an ordained minister, certified life coach, and founder of Raw, Real, & Relatable Life Coaching. She has faithfully served in ministry for more than two decades, inspiring and encouraging individuals from all walks of life through preaching, mentorship, and community outreach. Her passion for uplifting others is matched by her dedication to building meaningful relationships and creating spaces where people feel seen, valued, and supported. A devoted wife, mother, and grandmother, Eugenia brings compassion, wisdom, and servant leadership to every role she fulfills. Through her work with TaylorMade Soundz, she plays an integral part in ensuring every guest experiences the warmth, hospitality, and spirit of excellence that define the organization's mission.
Want to join the family?
We are growing. From our first staff hire to the volunteers who power every event, there is a place for people who believe in this work.